It looks like the old year is ending with a new meme.
The task requires participants to attempt to do things blindfolded like Bullock’s character in the film.
There is a slight difference: In “Bird Box,” characters wear the blindfolds as protection against an unseen force that seemingly takes over people’s vision by manifesting their greatest fears.
In the #BirdBoxChallenge, people wear the blindfolds in hopes of going viral.
One version of the meme shows a blindfolded family paddling for dear life in their bathtub while another features a group of women trying to use an escalator with their eyes covered, according to Inside Edition.
People are getting more and more creative with their Challenges, including even taking it to the gym: